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BlaBlaCar, the marketplace that matches people for long-distance ridesharing between cities, has announced plans to acquire Busfor, the leading bus ticketing platform in Russia and Ukraine. “This is the biggest acquisition in BlaBlaCar’s history, and Busfor is the region’s leading bus distribution company, with over 150 employees. Connecting our significant online demand with Busfor’s supply will help travelers and bus operators alike, so we’re incredibly excited to be joining forces,” BlaBlaCar co-founder and CEO Nicolas Brusson told me. But buses are still an offline industry in those countries. BlaBlaCar says that online booking currently represents 10% of all tickets. There’s still a lot of room for growth. |
