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It makes for a good headline to push some type of bloodthirsty battle going on between hotels and Airbnb.

We in the media are brilliant at (and guilty of) doing it – knowing rather contentedly that the awkward juxtapositioning between two different models and styles is also likely to continue.

Hoorah!

Hotels and other forms of accommodation are certainly operating in a different environment, with different competitors, to what they were, say, just ten years ago.

But is it really a battle? Yes, and no.

A recent development in France illustrates that the two worlds can actually co-exist in a very complimentary way.